I have a confession to make: I miss junk mail sometimes. I have previously written about how the mail is generally filled with unwanted stuff - offers for credit cards or loans, marketing flyers, etc. There is the occasional gem that provides some entertainment. I refer you to my post on this: Free and Pre-Paid. But over the last few years, I guess businesses have come to realize that mailers offer ever diminishing returns in today's digital world. Even spamming us via email is not very effective as smart filters can keep the unwanted stuff away. Newer ways to target us keep coming up as a result. Social media, anyone?
In the midst of all this, I have noticed a steady decline in the volume of printed flyers and such reaching my mailbox. While not exactly unhappy about this, I still trek to the curbside mailbox every day to fetch the mail with a trace of anticipation. More out of ingrained habit, I think. Having signed up for electronic delivery of all documents with utility companies, banks and others, the task is pretty much just to pick up whatever is there and deposit it in the trash. But now that I am retired and have some time on my hands, I occasionally peruse the mail. And occasionally something or the other catches my eye. Sometimes the mail does deliver.
The other day, 'Digital Coupon Event', announced one colourful flyer. If it is a digital coupon, why are they sending it by snail mail? I moved to the next one and on a whim, decided to open the envelope. The letter inside had a Post-It stuck on it with this message (I am not making this up!): 'This is from my manager. He wants your vehicle'. I was puzzled. Is this some kind of a shake down? What could explain this peremptory demand? I read the actual letter and it turned out that the car dealership wanted to purchase my car. And would like to sell me a new car. The whole thing had shades of a mob deal ('An offer you cannot refuse').
Spam comes to you in many ways including mail and door-to-door. Door-to-door salesmen may be the original spammers. To be fair, I should not call them spammers as they are not trying to defraud people. Sales reps used to knock on doors trying to sell say, encyclopaedia or vacuum cleaners (As an aside, here's a hilarious account of a salesman who got the two mixed up). For major services and products like solar panels, companies still employ people to canvass the neighbourhood. I do feel somewhat sorry for these people as they have to face a lot of rejection, sometimes rude. But they are very persistent. If you do let them in, be prepared to forgo an hour or more of your time with potential follow up visits.
Phone campaigns used to be big too but with land lines becoming obsolete, they may not offer good returns. I remember the time when so many calls turned out to be from telemarketers. You can put your number on a Do Not Call registry but some organizations are exempt from this. There are political and other organizations seeking contributions that continue to employ phone campaigns. I once picked up such a call (this was many many years ago) and was surprised to hear the caller say, "Howdy, I am calling from the sheriff's department'. This was a call asking for a donation for the Policemen's Welfare Fund or something like that. Slightly alarmed at being contacted by the police, I ended up donating to the fund. One must not antagonize the local police after all. Looking back though, I think he must have said 'for the Sheriff's department'. I learned later that fund raising is delegated to professionals who receive a percentage of the collection as compensation for their efforts. Some of these callers are, how shall I put it, more enthusiastic than others.
Moving on, as I said before, the volume of mailers has reduced to a trickle now. The action has moved online and to text messages. Since we are more or less inseparable from our phones, we are subject to all sorts of nuisance calls and texts. There is this compulsion to check the message and emails as soon as they arrive since the phone is now pretty much an extension of your body. It takes a lot of discipline to resist the urge.
